Raymond Lim is the area director of Singapore Tourism Board's regional office in Indonesia and is based in Jakarta. He oversees the Board's destination promotion and marketing efforts in Indonesia to ensure that Singapore remains the top-of-mind leisure and business destination among Indonesians.
Under his leadership, Indonesia continues to be one of the top visitor arrival source markets. Raymond has been with the Board since 1997 and has handled various areas of work, including Tourism Infrastructure, Attractions, Precinct Development, Leisure Marketing and Events Management. Raymond helped to establish the regional offices in Indonesia in 2003. Prior to his current work in Indonesia, which he took on in July 2015, he headed STB's regional office in Moscow, Russia, from 2012 to 2015.