Joining Resorts World Cruises in May 2022, Swee Ling has accumulated over 20 years of extensive experience in the regional travel & cruise tourism industry. She is well-equipped with in-depth knowledge and hands-on experience in cruise sales & marketing, operations management, as well as specializing in luxury travel, primarily for ocean liners, river cruising and expedition voyages.
During her tenure with Genting Cruise Lines which she first joined in August 1999, she has served various progressive roles under the Singapore and International Sales division. She is instrumental in elevating the overall business growth for the cruise brands under Genting Cruise Lines, which include Star Cruises, Dream Cruises and Crystal Cruises.; and had contributed towards the development of key source markets like Indonesia, Japan, Philippines, South Korea, USA and Mauritius and many more.
In her previous capacity, she has been spearheading the Regional Sales & Marketing teams to build close rapport and forge strong partnerships with travel agents and corporate partners, as well as identify new business opportunities in developing the MICE segment and thematic cruises to achieve success in cross territory sales across the region.