Mohamed Firhan Abdul SalamSingapore Tourism Board
March 16, 2021

Hellen Xu

Chief Executive Officer

Panorama JTB Tours

Hellen Xu is the CEO of Panorama JTB Tours Indonesia, a subsidiary of PT Panorama Sentrawisata Tbk specialising in the outbound/travel and leisure market. She is also director of PT Panorama Sentrawisata Tbk, and president director of PT Carlson Wagonlit Travel Indonesia, a subsidiary of PT Panorama JTB Tours Indonesia.

Xu joined Panorama JTB Tours in 2005 and has steadily risen up the ranks over the last two decades. Prior to that, the travel industry veteran has also worked with Chan Brothers and Safe2Travel in Singapore as well as other travel agencies in Jakarta.