Mohamed Firhan Abdul Salam assumed the position of STB Area Director, Indonesia based in Jakarta on 2 September 2019. This is his third posting to Indonesia, with the first stint as manager in Jakarta from 2012 to 2014. He was then posted as Area Director, Middle East and Africa (based in Dubai) from 2014 to 2017. He was then tasked with the opening of STB’s latest Regional Office in Surabaya covering East Indonesia as its Area Director, Indonesia based in Surabaya from September 2017 to September 2019.
Mohamed Firhan was instrumental in developing the Indonesia Market Strategy, outlining STB’s vision and interests in the market in the near to midterm horizon. He has been involved in various projects across verticals like MICE, Cruise, Education and spearheaded marketing campaigns and strategic partnerships in the regional offices.
He joined the Singapore Tourism Board in 2009 and was in the BTMICE division before his overseas stints.